UK-based music blogger Megan Seekings uses Airtable to great success as a means of delineating her blog content. A little further on you’ll see an example of how one company uses it to track their content assets (See Process Street’s walkthrough in the tutorial section below).īlog Development and Publishing with Airtable Many companies use Airtable for their social content organization and scheduling because it can be made to fit them instead of the other way around. In her case, Airtable serves as a repository for hundreds of social posts, each including the media and text to be shared, as well as the hashtag stack and publishing time.įor more seasoned veterans of social media marketing, or for agencies, the picture is slightly different (although not as much as you might think). Her bases include several for her Instagram publishing schedule and interactions (in her case, these could probably be combined into one single base with multiple tables, unlike the setup shown that has multiple different bases for Instagram). This blogger shows an excellent example of how she set up her bases to fit her needs. Once you’ve copied your favorite base template to your personal Airtable dashboard you’re able to customize the setup in multiple ways to fit your needs. We’ve collected a few of the best in the templates section below. You’d start by checking out a few of the most relevant templates Airtable made for this purpose, or by reviewing the bases shared in Airtable Universe. Airtable makes post development and scheduling simple by keeping it all in one place. If you’re brand new to promoting your message on social platforms, getting started can be super easy. Using Airtable’s calendar view allows for easy visualization of what’s going out when. Different views can be used to keep the library of content top of mind and organized. Because of the flexible database structure, you have a great place to keep your content in almost any format, all in one place. Whether you’re a total beginner to social posting, or run an agency solely dedicated to social media marketing, Airtable is a great fit for this. One of the most popular uses for Airtable in the content marketing world is managing a social media content development calendar. The Best Content Marketing Use-case Examples for Airtable Using Airtable for Social Content Scheduling With so many ways you could take it, here are some of the best: As is often the case, any guide would have to be extremely long to cover every possible scenario, so we’ve designed this page to be a curated guide to the most relevant and useful tools available on the web. This guide is your resource for getting the inspiration and direction you need to get started and improve your content marketing setup with Airtable. Airtable is an ideal place for all of the above because it can be built according to each use scenario by using the right templates (see bases and templates section below), formulas, and blocks. Some of the most often requested setups for Airtable include editorial calendars, central repositories for a content library, brainstorming platforms for developing new content, staying on top of social interactions, and providing a backend for tracking marketing metrics. How do you use Airtable for content marketing? As you walk through this guide you’ll get a great idea of how your work in content marketing can be made even better by using Airtable. Airtable takes a different approach by being both affordable and infinitely customizable to allow people to create exactly what an agency or individual is looking for, without any of the excess cost or bloat. Nowhere is that kind of flexibility more desired than in the world of content marketing, where hundreds of tools abound to facilitate creation, scheduling, delivery and tracking of marketing content. It’s created to provide a framework for building almost any kind of system imaginable, by giving ultimate ability to be customized according to an individual or company’s needs. What is Airtable? What does it have to do with content marketing?Īirtable is an app that has positioned itself to be one part collaboration tool, one part flexible database.
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